ploy

英 [plɔɪ]

美 [plɔɪ]

n.  计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

• 计谋；策略；手法；花招
  words or actions that are carefully planned to get an advantage over sb else
  1. a clever marketing ploy
     机智的销售策略
  2. It was all a ploy to distract attention from his real aims.
     那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

• a maneuver in a game or conversation
  Synonym:gambitstratagem
• an opening remark intended to secure an advantage for the speaker
  Synonym:gambit

双语例句

• It's such an obvious ploy for attention.
  这吸引注意力的伎俩太明显了。
• Mr Moore, a former ACT health minister, said it might be questioned whether the ploy was promotional, but highlighted the industry's latest of a series of desperate tactics.
  摩尔先生是ACT的前卫生部长，他说，这种做法是否是促销宣传可能会受到质疑，但这种做法突出了烟草业不顾一切的系列最新策略。
• It is not conceivable that Britons could have been forced to vote a second time ( a standard EU ploy when voters rebel).
  很难想象，英国人本可以被迫第二次投票的（一个欧盟对付选民反对时的标准策略）。
• The ploy, of course, is to hook customers early and stay with them as their incomes rise.
  它们使用此类招术，当然是希望先勾住消费者，这样在消费者收入增长的时候，就会继续使用它们的产品。
• They appear to be well-organised, even claiming that letting the rebels into the city was a ploy.
  他们似乎精心组织，甚至声称让反政府武装入城是一项策略。
• Their complaints are not treated as a ploy any more.
  它们的抱怨现在再也不被视为是一种策略。
• As a political ploy against mayor Ahn before the elections.
  不过是在安市长选举之前的一次政治策略。
• In one sense, this is a dangerous ploy.
  从某种程度上说，这是一个危险的策划。
• Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
  圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。
• Mr O 'Neill denies that his invention was a marketing ploy.
  奥尼尔否认他的创造是一种市场策略。