gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n. (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

N-COUNT （引人注意或关注的）噱头，花招
Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
1. It is just a public relations gimmick...
  这只不过是一种公关伎俩。
2. The exhibition is informative, up to date, and mercifully free of gimmicks.
  这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

By this, I mean they use too many gimmicks, have too much color and generally overwhelm the viewer.
这，我的意思是，他们使用太多的噱头，也有许多颜色和一般风靡观众。
By including likely future costs, it moves to a new system of upfront accounting that moves away from the alleged "gimmicks and sleight-of-hand accounting" of the Bush years.
通过将可能的未来成本涵盖在内，奥巴马的预算草案从所称的布什年代“耍花招、玩诡计的会计方法”转向了“提前会计”的新体系。
By focusing on your skills rather than gimmicks, you also won't have to worry about offending people who celebrate different holidays.
将求职重点放在你的技能上而不是耍小聪明上，另外，你也不想冒犯那些庆祝的节日不同的人。
I developed a system for sharing sales gimmicks that worked.
我建立了一套制度，让所有业务员共享行之有效的销售策略。
The company, insisted its president, was about technological innovation, not gimmicks.
总裁坚持说，公司是研究技术革新，而不是玩花招。
During their height, drive-ins used attention-grabbing gimmicks to entice even more people to become patrons.
在他们的身高，驱动程式使用注意抢占噱头，以吸引更多的人成为顾客。
IT industry is lacking in original ideas: today's science and technology is more about hype, marketing campaigns and gimmicks than before.
信息技术产业缺乏创新思路：今天的科技比以前更注重大肆宣传、促销活动和噱头。
Pick-up lines, language patterns, verbal tricks and gimmicks are NOT enough to get laid in general.
搭讪路线，语言模式，话术和诡计（gimmick）一般情况下不足以SC。
As Paul Johnson, director of the Institute for Fiscal Studies, has also noted, a tax system devoid of principles and rife with gimmicks is unpredictable and so a source of damaging uncertainty.
伦敦财政研究所（instituteforfiscalstudies）所长保罗约翰逊（pauljohnson）也指出，一套缺乏原则、充满欺骗的税收体制是不可预测的，因此也造成了具有破坏性的不确定性。
They sound more like Mission Impossible and Star Trek gimmicks than weapons.
它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。