gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• Pick-up lines, language patterns, verbal tricks and gimmicks are NOT enough to get laid in general.
  搭讪路线，语言模式，话术和诡计（gimmick）一般情况下不足以SC。
• I don't trust fancy gimmicks in cars.
  我觉得汽车上一些别出心裁的小玩意靠不住。
• The party has not only muddied its message but has also cluttered its political programme with gimmicks.
  这个政党不仅使它的主旨显得扑朔迷离，而且让各种花招充斥它的政治纲领。
• If you want a problem solved, beware politicians bearing gimmicks.
  如果你希望问题得到解决，就要小心那些玩弄花招的政客。
• We don't use gimmicks to sell our products.
  我们销售产品不搞什么噱头。
• Well-worn horror tropes also have provided a laundry list of gimmicks filmmakers need to work around& or use to misdirect audiences anew.
  已经被用滥的恐怖手法也提供了一长串电影导演需绕开或者用来重新误导观众的招数。
• If you start by producing a standard CV then you will be sure to have the basics right; get the content right before focusing on the design. The content and the presentation are more important than design gimmicks.
  假如你打算制作标准型简历，那一定要保证基本的东西是对的：在设计之前要先确保内容正确，内容和展示文稿比设计噱头更加重要。
• You can say these are just gimmicks, but what about the ambience?
  你会说这些只是一些噱头，但是它的大空间怎么样？
• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• He is full of gimmicks.
  他很有手腕儿。